Search Engines Optimization  SEO

 Search engines traffic constitute 90% of active Internet users. With so much potential it is no wonder that Search Engine Optimization (SEO) is the hottest topic on the Interent! Search engines coupled with good optimization practices can provide your website with huge amounts of targeted traffic and SEO are becoming more of a neccesity  with placement and ranking to remain competitive.

So, what is all this mean!

In order to answer this question you need to understand how the search engines work. 

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:

• They search the Internet -- or select pieces of the Internet -- based on important words (keywords)
• They keep an index of the words they find, and where they find them.
• They allow users to look for words or combinations of words found in that index

Before a search engine can tell you where a file or document is, it must be found. To find information on the hundreds of millions of Web pages that exist, a search engines use special software robots, called spiders. When a spider is building its lists, the process is called Web crawling.. Once the spider crawls a HTML page it notes several pieces of information. Words occurring in the title, subtitles, meta tags and other positions of relative importance are noted. The frequency of the relative keyword is also important.

Search engines love the linking to other pages. One of the ranking criteria they use is number of external links your site is linked to relevant pages. The goal here is to link to high-ranking websites with the relevant content. One of the tricks of programs like TrafficHuricane or TrafficPanther is to actually incorporate 5-10 urls of the highest ranking pages (of the same content) in your "splash page" giving you the extra advantage. Search engines also love a constant updating of your site. Again, to get an advantage, the trick here is to incorporate RSS feed of a major newsgroup relative to your topic. This way your site is kept constantly updated with fresh new content.

Here is a great little tool that you can use to find the right keywords and also the number of times the specific word or a phrase was asked for in the past 30 days on the Yahoo network.

Keyword Selector Tool

To sum it all up:

When building a website for SEO pay close attention:

• The META tags that you use in title. Use relevant key words as much as you can

• The META tags that you use in descriptions. Use as many keywords that you can, but still making sense of your wording (the actual viewer is reading this)

• The occurrence of the keyword in your title sub-title etc.

• The frequency and positioning of the keywords within you site

• The external as well as internal linking (making your site popular)

• The constant updating of your site content ( RSS feed)

• Submit your site at least once a month to the major search engines

When you need to know....

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